Saturday, 6 February 2010

New ATMs

The two new ATMs I added are both books on advertising, recommended by my new boss, at my ATM favorite job-working as a copywriter.

Both books are written by Ogilvy- an advertising genius. I love his writing style- its very honest, very personal and still manages to convey a lot of interesting information.

There is a lot of overlap in the books, so you might want to read just one. I can probably recommend one after I finish them both.

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